Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN multi-channel network. This is a technical term involving the collaboration between different YouTube channel owners. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues. They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue. In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate .
Best practices for MCNs
We are a home for creators to ask and share advice for growing their YouTube channels. We offer a home for advice regarding YouTube strategy, techniques, advice, networks, monetization, and more. It is NOT a place for self promotion or feedback on videos. Our community is aimed at established creators that are earning money from their channels. Use specific titles «I’m considering joining a network, and am interested in This subreddit is not for self-promotion or feedback. Do NOT submit direct links to your channels or videos. As stated in the name, this subreddit is for YouTubers with partner status.
Key aspects of working with MCNs
If you are a YouTuber, in most probability you know the answer. If you are not, the chances of you knowing anything about MCNs are pretty slim. Ask them anything more — they usually stare blankly back at you. If you want to join an MCN , you either wait for the talent scouts of the MCN to notice you or you reach out to them through the contact details on their websites on your own. Answering the third question is not as easy though. Virtual Networks: While MCNs take care of serious stuff like partner payout management, bringing in newer revenue streams etc; Virtual Networks or Subnetworks come under the MCNs and usually manage the front end processes like scouting for new talent and helping them in optimizing their YouTube channels. They usually aggregate similar content creators and sometimes help them in production, editing etc. Just a couple of years ago, starting an MCN was not as difficult as it is now. But the YouTube ecosystem has grown so huge now that the rules have become more stringent and it is difficult than ever to be accepted or invited by YouTube to become an MCN. However, here are a couple of approaches that you can try:. Create a Business Plan — Make sure that the plan is lean and neat with a control over the overall expenses.
Want to add to the discussion?
Once a channel reaches the program threshold , it’s eligible to be reviewed to join the YouTube Partner Program. MCNs can have two different types of channels under their YouTube network:. Differentiating between these two types of channels allows YouTube to apply our policies and channel features with clarity and fairness. Go to your Creator Studio and follow the on-screen instructions to get started. Some channels may not be eligible for the YouTube Partner Program.
Part 1: What is YouTube MCN (multi-channel network)
YouTube has over 1 billion users and streams more than 1 billion hours of video per day. Known as YouTubers , these creators range from amateur vloggers to professional online stars who are some of the most influential voices on the internet. MCNs were originally designed to offer these services to creators in exchange for payment typically as a revenue sharing model , while cultivating a roster of high-performing channels, as well as creating offerings for tens of thousands of emerging channels. However, as MCNs became popular in the earlys, some YouTubers began speaking out against the networks for a variety of reasons. Around this time, some networks also started to shift their focus and investment toward original content. Since then, several of these top YouTube networks have been plagued by layoffs , pared down their creator partnerships, and looked to reposition themselves. Management — YouTube networks can offer creators assistance with growing, managing, programming, and monetizing their channel.
Part 2: What can I get from joining MCN YouTube network?
All channels that are part of a MCN must also have their channel reviewed and follow YouTube monetization policies. Differentiating between these two types of channels allows YouTube to apply our policies and channel features with clarity and fairness. MCN contracts are legally binding, so it’s important to make an informed decision. You may wish to even consult your own legal counsel. Before you join an MCN, read through your contract and make sure you understand at least the following:. Some MCNs also offer additional revenue opportunities, such as brand sponsorships or dedicated sales teams, that may contribute to higher overall earnings for your channel. If a network offers you these services, you may wish to make sure they are specified in your contract. You can learn about how to keep your channel free from strikes and takedowns in the Policy and Safety Hub and YouTube Copyright Center. If you’re an affiliate creator and you believe your contract with your MCN allows you to do so, you can request to remove MCN access from your channel. If an MCN doesn’t adhere to these best practices, they may lose account features and monetization.
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