Photography is of multiple types. Different types of photography are needed by different types of people and different types of industries. Photographers are making a huge amount of money by their photography and introducing them to the world. Product photography has become very popular now-a-days. Since people are highly influenced by e-commerce these days and people are more habituated shopping online, product photographs are widely making money as a product photographer to get the customers attracted and convince to consume the products from the website online. So, product photography has become very popular for e-commerce websites. Professional product photographs work very well to attract the customers to buy the products. It is a great chance for photographers to earn money by product photography and selling them online or in any other ways. To make money by product photography, you need to follow some effective tips and tricks which will lead you to make money with product photography. Now-a-days, clicking photos is not all.
Idea #1: Mini photo sessions
Photography is a hobby for millions of people. The photography industry has changed in huge ways over a relatively short period of time, thanks to technology. Obviously, the transition from film to digital photography has been part of that. Along with digital photography, the quantity and quality of software like Photoshop has had an equal impact. The introduction of the iPhone and other smartphones, with increasingly capable cameras, has turned many more people into hobbyist photographers. The internet and social networks have greatly increased the potential reach and visibility for photographers. All of these changes mean that there are more people interested in photography now than ever before. Many companies who hired full-time photographers in the past now prefer to use freelancers. I know several excellent and experienced photographers that have jobs in other industries because making a full-time income as a photographer is hard.
The Wedding Photographer
If you have a knack for lighting and the technical side of photography, shooting products is for you. This is a great way to enter the photography industry and start making money from your skills with a product photography business. You can often do this kind of tabletop photography in the comfort of your own home. When shooting product photography, you will need to work with artificial lights. Try to get a couple of monolights. But if your budget is tight, start with speedlites until you start making money and have some extra to invest in gear. We see a lot of these kinds of shots on Instagram , taken by influencers who do a fine job using natural light. If you want to photograph a bottle of wine or perfume, you will need a powerful artificial light source.
What Gear do you Need?
You see, in this world there are two kinds of people, my friend: those with boring jobs, and those who dig. You dig. The main reason why you became a photographer is because you love it. You enjoy every single day at work, polishing your skills and learning about human nature, while your distant cousin homo officinus spends their days filling in Excel sheets. They want you to pay the bills that have been sleeping in your mailbox for the past couple of months. This is where the million dollar question comes in: how do you transform your passion into a profitable profession? Photography is a very crowded space, with tons of shutterbugs offering their services for every single genre and price range. You also have the Internet on your side. You need some actionable ideas to start turning shots into cash.
How to Make Money with Product Photography
You saw this article’s headline somewhere and clicked on it because you want to improve your portrait photography business, right?
Make today a DO day. On a daily basis, I hear from photographers across the world who are scrapping and fighting to get a profitable portrait photography business off the ground. It can be tough, but it is also worth it. Unfortunately, I think many of these photographers put the cart before the horse, and it hurts their portrait photography business. What I mean is that many photographers fight hard to get a client, but don’t have a system in place to earn as much from each client as possible.
Also, they haven’t considered creative offerings that would help them convince clients to book a session. I hope these ideas will help to make your photography business more successful so you can better provide for your families. I believe that this trend is changing by the number of photographers who are advertising in the market right now, but most families do not pay for a photographer for every newborn, every Christmas, every soccer team, every year in school, every wedding.
Most families will hire a photographer for a few of those events, but it is uncommon for someone to pay a photographer multiple times per year for all of these events. They usually just pick a. Usually, the reason for this inconsistency with clients is because they don’t want to spend the money. You can sell to these clients by offering mini-sessions. I understand that you need to charge a lot to make your business work, but offering a smaller mini-session can help you get cash flow instead of hoping for more clients.
Remember, you don’t make any money when you’re on the computer doing advertising. Your money comes from shooting photos and selling photos. Money you can make by implementing this idea: Depends on a lot of things, but you could easily book 2 or 3 mini-sessions a week that you would not otherwise. You have thousands of dollars of photography gear, you have the ability to make great photos, and yet you often find yourself just sitting around waiting for clients.
Don’t waste your resources! Grab a model and stick them in the studio! Spend a free 30 minutes today shooting some photos that would be suitable for inclusion on the iStockphoto collection or on other sites like Fotolia.
Stock photography may not earn you thousands of dollars a year unless you dedicate serious time and resources to it, but it is certainly more profitable than sitting on your duff, hoping to get a client to walk in the door. Get up and go shoot someone—anyone! That isn’t much money if you only have a few images for sale, but it can be a decent return if you take great photos and have many of them for sale.
Then check out this tip! It’s simple! When you shoot the client’s engagement photos before the wedding, ask the client which photo they would like to have printed HUGE to put in their home.
Not a little framed print in the hall, but a centerpiece wall-hanger print. The kind of thing that hangs above the mantle. When the client picks the print and you sell them on the idea of having an heirloom masterpiece print in their home, tell them the price.
So, they want the print, and you want their money. How do you get the money without asking them to pay a dime? Offer to print the gallery wrap at your own cost. Then, make the proposition. You’ll print the photo at your own expense and bring it to the wedding reception. Hang it on a nice easel at the entrance with a sign and a box. On the sign, ask for wedding guests to make small donations for the couple so they can get the beautiful photo for their home. I like to do this with the agreement that all the money in the box goes to the photographer up to the price of the photo which can be a lotand the wedding couple keeps anything above that.
Now THAT is a good idea! Oh, and this idea isn’t just for wedding photographers. The possibilities are endless with this one. Hit up your contacts so you can take more pictures. I’m going to say something a little strong. I don’t mean to be rude, but I want this to sink in so I’m going to say what I’m really thinking. No, you don’t have to Spam your clients every week and drive them crazy. However, it can make you a lot of money if you carefully send emails that will be useful to your clients.
Here’s an example of how to use your email list…. Jenny came in to have a pregnancy shoot done in December. That is lousy follow-up and I know you don’t want a lousy business. Get Jenny’s email and send her an email a week after her due date. Attach a couple baby pictures that you’ve taken and send a personalized email saying you enjoyed working with her, you would like to do the baby shoot, offer a discount, and mention a couple ideas you have for the shoot which make reference to the attached pictures.
Money you can make by implementing this idea: Almost impossible to guage with a number, but I think it is reasonable to say that you will get 2 or 3 times more return customers with this careful follow-up. You can do the math. That’s a lot of money! Get a second shooter deal for wedding photography.
When I speak with beginning wedding photographers, most of them admit to me that they don’t usually pay a second shooter. Sometimes it’s a cost-saving measure, but most of them would be willing to use some of the proceeds from shooting the wedding to pay for a second shooter if they knew how to find someone at a reasonable price. Also, MANY beginning pro photographers would be willing to second-shoot for someone else if they could get their foot in the door. So, hop online and find a meetup group or a local camera club.
Rub shoulders and find other new pro photographers like you who are looking for the same thing. Offer to second shoot for their weddings for a reasonable price, and you promise to hire them to second for you when you have a wedding.
I hate to use trite expressions, but that really is a win-win. Get out there and network! Money you can make by implementing this idea: First of all, you’ll make money because the service you offer to your clients will be significantly improved by adding a second shooter. Also, you could easily fill up a lot of free days by earning money as a second shooter.
This idea is a no-brainer! The Christmas season is Christmas card season for photographers. Also, it’s when families are together, so you’re likely to get a lot of request to do family photos.
Other photographers feel they are being proactive by having a Christmas card promotion. You care about your business and you know you can book more clients by putting a little more effort into your promotion. Grab some Santa hats from the attic and get a family to go out with you for a couple hours. Take some great Christmas shots so you’ll have something to show on your site to potential clients. Which photographer do you think will be busy in November? You could book a LOT of families if you charge a reasonable price and do a good job.
Since Christmas card pictures don’t take much of your time, that is a good return for your time depending on how much overhead you. It may not be the major league, but shooting kids’ sports leagues can be a great way to earn a little extra money. Most photographers would love to get a deal with local little league soccer football for all you international folks league to shoot the team pictures, but most leagues already have established relationships with photographers.
Shooting local sports groups can be very profitable because you get paid by 20 or 30 parents for doing just one shoot. It’s good economics! So how do you break into this market if all the leagues already have relationships with other photographers?
Don’t try to take the formal team pictures. All you have to do is go to the game, take thousands of shots of the kids playing sports all day, and pass out little fliers to the parents telling them that they can order pictures of the their kids through your website. If you set up a Smugmug website with a folder for the soccer games before you go, you’ll be able to put the URL right on the flier.
The parents log on, buy the prints, and then Smugmug ships the prints and collects the money for you. Dead simple! It could make for a VERY profitable day. The trick is to keep going up to the parents and showing them the pictures on your LCD. National magazines have a team of photographers. Smaller magazines on general topics such as cooking can get most of their images from stock; however, local magazines are usually scrapping for photos of local places.
If you start searching the magazine racks around town, you will most likely find that there are two or three small magazines or weekly newspapers. Send a few photos to the editor and offer more for a reasonable price per photo.
If the editor likes your work and you charge a reasonable price, you could get many assignments to shoot places around town in your free time. This is also a great way to get your name out there and build your portfolio. Most photographers ask clients for referrals. Every once in a blue moon, you might actually get one from asking.
However, you could be getting 10 times more referrals if you put some thought into how to get the referrals. Here is one way you could improve your referral. After a shoot, offer a free print for each local friend or family member the client refers to you. The prints will cost very little to you, and the referral is worth much .
Idea #2: Stock photography
If you do good work, you get called again when they have new product. So you can pitch to clients around the country. Here are some gear suggestions. Note: These photogrpher are for doing tabletop products with a setup that is small enough to be left in the corner of a room or garage. Any DSLR will let you do. Buy white polystyrene paper from a procuct or craft store, use some wood to q a DIY stand and put it up as shown. The above set of diffused lighting occupies less room than the big soft boxes and making money as a product photographer you sufficient light for about a two-foot area. This is what I use, but any basic lighting setup can work. My priority was space. These occupy very little space so they work for me. Get lighting that works for you within your budget range. Reflectors help direct light on to the product. I use white craft board and stand them up with clamps.
Change Brings Opportunity
Numerous big and small businesses always have a need for images to producy sell their products and services. Most of the time, bigger companies with bigger budgets tend to already have a professional photographer to cater to their marketing needs. The internet is a growing industry that more and more people are relying on for information. It has become an integral factor in providing us with the information that we are looking maoing. Do market research to identify potential clients — the first step is to determine the local businesses in your vicinity by going through the yellow pages, directories or the internet.
Comments
Post a Comment